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loveit coverit was founded in 2016 to challenge the established brands in the mobile phone insurance market and provide customers with a reliable and affordable alternative. At a time when the cost of new smartphone models continues to rise, we see the need to offer quality protection to those who invest in these products to help them gain greater peace of mind. It has expanded from smartphones to all forms of personal electronics, offering policies for laptops, tablets, smartwatches and game consoles.